UK retailer Marks and Spencer are upping the ante and promoting their green agenda by labelling foods that have been air freighted into the UK.

The new scheme which comes into effect from today has been brought in due to customer concerns as to the origins and transport methods of ‘fresh’ foods. The new symbol will appear on over 20 different foods, but as the programme rolls out, over 150 will eventually be covered.

Marks and Spencer plans to be ‘carbon neutral’ in 5 years and is investing £200 million in their ‘eco-plan’.

Source: TreeHugger & New Consumer.

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